Opportunities & Outcomes
Major or minor in this dynamic field where students develop skills in branding, strategy, and consumer engagement-connecting creative ideas with real business outcomes. Grounded in a liberal arts education and Quincy University’s Franciscan values, the program emphasizes ethical marketing, creativity, collaboration, and leadership.
Career Pathways
A Marketing degree prepares students for creative, analytical, and strategy-driven careers across industries, as well as for graduate study.
Digital Marketing & Social Media
- Digital marketing specialist
- Social media manager or coordinator
- Content marketing or SEO Specialist
- Email or campaign marketing coordinator
Branding, Advertising & Promotion
- Brand or product marketing assistant
- Advertising or promotions coordinator
- Creative services or account assistant
- Media planning or buying assistant
Market Research & Analytics
- Market research or consumer insights analyst
- Marketing analytics or reporting assistant
- Customer experience or CRM specialist
- Data-driven marketing support roles
Sales, Client Services & Business Development
- Sales or account executive
- Business development or client services coordinator
- Customer success or relationship manager
- Merchandising or retail marketing specialist
Communication, Media & Content
- Copywriter or content creator
- Public relations or communications specialist
- Multimedia or digital content assistant
- Corporate or nonprofit communications roles
Nonprofit, Community & Mission-iven Marketing
- Nonprofit marketing or development coordinator
- Community engagement or outreach specialist
- Fundraising or donor communications roles
- Marketing roles in faith based or mission driven organizations
Graduate & Professional Pathways
- Graduate study in marketing, business, or communications
- MBA or analytics-focused graduate programs
Programs of Study Offered
- Bachelor of Science in Marketing
- Marketing Minor
- Entrepreneurship Minor
