Business Analytics

Major, Minor

Oakley School of Business

Success in business increasingly depends on mastery of statistical analysis of very large amounts of data. High stakes decision making requires understanding of such tools as data analytics software and advanced analytics techniques, including predictive analytics, text analytics and text mining, customer analytics and data mining.

Business Analytics professor speaking in front of class

Opportunities & Outcomes

A degree in Business Analytics from Quincy University prepares students to support informed decision-making across organizations. Students develop the ability to analyze data, identify trends, and communicate insights that help businesses plan, manage performance, and improve results.

Career Pathways

Through hands-on projects, practical coursework, and real-world applications, graduates are prepared for roles in analytics, finance, marketing, operations, and technology or data-driven fields. With strong communication and leadership skills, students are ready to turn insight into impact in today’s data-driven world.

Data & Analytics Roles

  • Business analyst
  • Data analyst or analytics associate
  • Reporting or insights analyst
  • Operations or performance analyst

Finance, Accounting & Economics

  • Financial or risk analyst
  • Budget or forecasting analyst
  • Accounting analytics support
  • Compliance or audit analytics roles

Marketing, Sales & Customer Insights

  • Marketing or digital analytics specialist
  • Customer insights or CRM analyst
  • Market research analyst
  • Sales performance or pricing analyst

Operations, Supply Chain & Logistics

  • Operations or process improvement analyst
  • Supply chain or logistics analyst
  • Inventory or demand planning analyst
  • Quality or efficiency analyst

Technology & Systems

  • Business intelligence (BI) analyst
  • Systems or applications analyst
  • Data visualization or dashboard developer
  • Analytics support for IT or MIS teams

Public Sector, Nonprofit & Service

  • Government or public policy analyst
  • Nonprofit data or impact analyst
  • Healthcare or education analytics roles
  • Program evaluation or outcomes analyst

Graduate & Professional Pathways

  • Graduate study in analytics, business, or data science
  • MBA or specialized analytics programs
  • Certifications in analytics, data tools, or project management

Programs of Study Offered

There is a common body of knowledge that all business students must experience in order to more fully understand the way businesses operate. The courses offering this exposure include management, finance, marketing, business communication, and strategic management and are considered part of the major area of study.

  • Bachelor of Science in Business Analytics
  • Business Analytics Minor

Faculty Spotlight

Dana Walker, DMgt

Dana Walker, DMgt

Associate Professor of Business

Degree Requirements

Bachelor of Science

Bonaventure Program

The Bonaventure Program is every QU student's foundation for our liberal arts education, involving service learning, signature courses, writing and technological literacy. Program Requirements

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