Marketing

Overview

academics marketing
If you enjoy inventive problem-solving, creating sale strategies and promotion, and an ever-changing workplace, Quincy University's Marketing program can give you a great start on an exciting career. You'll gain fluency in the language of business, which includes key principles of accounting, economics, and business law, and master the qualitative and quantitative tools of the field.

To understand the big picture of the profession, you'll explore the common core of knowledge that includes Principles of Management, Business Finance, and Strategic Management. Your specialized expertise will be honed in such courses as Principles of Marketing, Consumer Market Behavior, Sales Management, Market Research, Advertising, and Marketing Management. You'll be prepared to understand customer needs and what influences their decision making.

You'll learn from faculty members who combine doctoral or master's degrees in the field with firsthand experience in the marketplace. Their commitment to the Franciscan value of individualized education means that whether you're tackling a complicated assignment or seeking career advice, they will give you the advantage you need.

Our Marketing program offers a bachelor of science degree in Business, with a major in Marketing, as well as a minor in Marketing.

Student Organizations
As a Marketing major, you'll find opportunities to grow through participating in business clubs and organizations. Regionally and nationally honored for their outstanding contributions to the school and the community, these student-managed organizations conduct projects, activities, and programs that can expand your experience and enable you to network with alumni members and other professionals.
  • Collegiate Entrepreneurs' Organization (CEO): promotes entrepreneurial initiatives and entrepreneurship across campus and the broader community.
  • Institute for Management Accountants (IMA): affiliated with the national IMA organization to promote the leadership and teamwork of accounting and finance professionals.
  • Students in Free Enterprise (SIFE): promotes free enterprise practices through community involvement.

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