Marketing

Program Requirements

Marketing

In addition to satisfying QU's general education requirements, all students pursuing a degree in business must complete the following:

All students pursuing a degree in business must complete the following:

The Bonaventure Program and requirements for undergraduate degrees, pp. 7-11. The general requirements for degrees must include MAT 124 Applied College Algebra or MAT 125 College Algebra or higher Math, and PSY 100 Introduction to Psychology. PHI 327 Business Ethics is required for the Accounting majors and is recommended for Finance, Management, and Marketing majors. Additionally, students who believe they may sit for the CPA exam in the future should take PHI 327.

The students of the School of Business utilize various forms of technology including word processing, presentation software, spreadsheets, and some course specific software throughout their major program of study. Students are therefore exposed to the technology applied to problem solving and decision making in the business world.

The Language of Business. In order to function in the business world it is necessary to understand the language of business which includes accounting, business law, and economics. Required courses: ACC 121 Principles of Financial Accounting, ACC 221 Management Accounting; BUS 215 Business Law; ECO 222 Principles of Macro-Economics and ECO 223 Principles of Micro-Economics.

The Tools of Business. Communicating quantitatively and qualitatively is essential in business. To ensure each student obtains these skills, courses are taken in oral and written communications, computer applications, and quantitative methods. Required courses: COM 101 Fundamentals of Public Speaking, ENG 382 Business Communication, ECO 225 Business Statistics, ECO 226 Quantitative Methods, and BUS 219 Personal Finance.

Major.
Common Body of Knowledge. There is a common body of knowledge that all business students must experience in order to more fully understand the way businesses operate. The courses offering this exposure include management, marketing, finance, and strategic management and are considered part of the major area of study. Required courses: MGT 300 Principles of Management, MKT 331 Principles of Marketing, FIN 315 Business Finance, and BUS 497 Strategic Management. A grade of “C-” or better is required in BUS 497.

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ECO 321 Managerial Economics
ECO/INB 423 International Economics and Business
MGT 342 Theory of Organizational Behavior
MKT 335 Sales Management
MKT 338 Advertising
MKT 362 Consumer Market Behavior
MKT 432 Market Research
MKT 452 Marketing Management

Educational Testing Service Major Field Test (ETS). Prior to graduation, each student is required to take the Educational Testing Service Major Field test in Business. This is a national test used to measure each student’s level of achievement and to evaluate the business curriculum. Testing is administered in BUS 497.

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