Program Requirements
Marketing
All students
pursuing a degree in business must complete the following:
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General
Requirements for Baccalaureate Degrees.
The general requirements for degrees must include MAT 124
Applied College Algebra or MAT 125 College Algebra
or higher Math, and PSY 100 Introduction to Psychology.
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The Language of
Business.
In order to communicate in business it is necessary
to understand the language of business which includes
accounting, business law, and economics. A student
must take the following courses: ACC 121 Principles
of Financial Accounting, ACC 221 Management Accounting;
BUS 215 Business Law; ECO 222 Principles of Macro-Economics
and ECO 223 Principles of Micro-Economics.
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The Tools of Business.
Those in business are required to communicate quantitatively
and qualitatively. To ensure each student obtains these
skills, courses are taken in oral, written, computer
and quantitative methods. A student must take the following
courses: ENG 382 Business Communications, ECO 225 Business
Statistics, ECO 226 Quantitative Methods, and BUS 219
Personal Finance/Software Applications.
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Major. Common Body of Knowledge.
There is a common body of knowledge that all business
students must experience in order to more fully
understand the way businesses operate. The courses
offering this exposure include management, marketing,
finance, and strategic management. These courses
are also considered part of the major area of study.
Required courses: BUS 300 Principles of Management,
BUS 331 Principles of Marketing, BUS 315 Business
Finance, and BUS 497 Strategic Management. A grade
of “C-” or
better is required in BUS 497.
MARKETING
Specialized Body of Knowledge:
BUS 335 Sales Management
BUS 338 Advertising
BUS 342 Theory of Organizational Behavior
BUS 362 Consumer Market Behavior
BUS 432 Market Research
BUS 452 Marketing Management
ECO 321 Managerial Economics
ECO 423 International Economics & Business
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Educational Testing Service Major Field Test
(ETS). Prior to graduation, each student
is required to take the Educational Testing Service
Major Field test in Business. This is a national
test used to measure each student’s level of
achievement and to evaluate the business curriculum.
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