Course Descriptions
Marketing
MKT 331 - Principles of Marketing
Credit Hours: 3
Primarily concerned with micromarketing: seeing marketing from a manager's
viewpoint. The marketing concept is stressed with emphasis on strategy,
planning, determining the marketing mix and behavior of target markets.
Recommendation(s): MGT 300
MKT 335 - Sales Management
Credit Hours: 3
The course is broken down into two parts. Lecture and case
studies explore the basic fundamentals of salesmanship. The
second part deals with managing the sales force, territorial section,
methods of compensation and sales forecasting.
Prerequisite(s): MKT 331
MKT 338 - Advertising
Credit Hours: 3
Provides a broad perspective and penetrating understanding
of advertising-its social and economic function, its role in business,
how it works, and its challenges and opportunities.
Prerequisite(s): MKT 331
MKT 362 - Consumer Market Behavior
Credit Hours: 3
An analysis of consumer motivation, buying behavior, market adjustment and
product innovation, including a survey of explanatory theories of consumer
market behavior and producer reactions. This course covers behavioral
aspects of the marketing process from the producer to ultimate user or consumer. Prerequisite(s): MKT 331
MKT 432 - Market Research
Credit Hours: 3
This course covers the use of behavioral sciences research
methods, social processes and structure influences upon marketing activities,
demographic variables, studies of promotional activity and strategy
formulation models which provide an analytical structure for the solution
of marketing problems.
Prerequisite(s): ECO 225, MKT 331
MKT 452 - Marketing Management
Credit Hours: 3
Course focuses on contemporary thought and theory in marketing
management. Exploring new ideas and perspectives in appraising,
diagnosing and formulating marketing strategies.
Prerequisite(s): MKT 331
MKT 482 - Practicum in Marketing
Credit Hours: 1-6
An assignment involving practical application of management or marketing theory. Students
will normally work with a business firm or a nonprofit institution within the
nearby tri-state area, easily accessible to students and faculty supervisors. Offered
on demand only as opportunities are available. Approximately 50
hours of practicum are required per credit hour.
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