Course Descriptions
ENT 301 - Introduction to
Entrepreneurship
Credit Hours: 3
This course is designed to provide students with a basic understanding of what
it takes to start and run your own business. Topics include: What
is Entrepreneurship? Getting Started - Ideas to Reality, Analyzing Entrepreneurship
Opportunities, Product/Service Strategy, Analyzing Your Target Market, Building
a Powerful Marketing Plan, Legal & Accounting Issues, Building and Keeping
a Strong Customer Base, Managing Your Finances, Developing A Business Plan.
ENT 315 - Entrepreneurship Financials
Credit Hours: 3
This course focuses on understanding how to gather and analyze the appropriate
financial data necessary for entrepreneurial decision making. Students
will learn basic financial skills and explore various forms of financing available
to the entrepreneur. Case studies and scenario analysis will be
used to help students make a reject/buy decision.
ENT 331 - Entrepreneurship, Marketing, Creativity
and Innovation
Credit Hours: 3
This course will cover basic marketing principles necessary in the creation
and innovation of a new product or business. Students will examine
day-to-day marketing activities, positioning and strategy, customer behavior,
developing a marketing strategy, and the basics of market research, pricing
and reaching the customer. Taking creative concepts to fruition
will be discussed.
ENT 371 - Topics in Entrepreneurship
Credit Hours: 3
This course examines selected issues as they relate to entrepreneurs and contemporary entrepreneurial issues. The Spring 2007 offering of this course will focus on casework in entrepreneurship. Students will be assigned real-world cases and will be expected to identify and critically analyze problems and opportunities characteristic of specific entrepreneurial ventures, formulate recommendations in order to effectively deal with these issues, and describe evaluation and control systems that might be utilized by entrepreneurs.
ENT 497 - Business Plan
Development
Credit Hours: 3
This course will be used as the "capstone" course to the minor. It
incorporates and integrates the functional areas of business and puts into
practice many of the concepts and theories acquired in other classes. Students
are required to identify a business opportunity and develop their own business
plan. This plan will be used in the overall assessment of the business
minor. Students will present their business plan to a panel of judges
(local experts, entrepreneurs, and academics) for assessment and feasibility.
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